Meet Our Faculty

Learn from the best in AI-powered digital marketing. Our expert faculty awaits!

Billy Gene Shaw III

Chief Executive Officer/
President

Billy Gene Shaw III is the founder and CEO of Billy Gene Is Marketing LLC, a leading digital marketing agency and education company. With 15+ years of experience, 1 billion+ ad views, and 189,000 students taught worldwide, he’s a trusted expert who’s worked with brands like Procter & Gamble, Orangetheory, and Kia. At BGIM, Billy drives strategy and curriculum using tech for practical marketing education.

Daniel Flores

CFO/COO/
VPAA/Provost/
Dean

Daniel Flores, COO and Provost at BGIM, has 14+ years of expertise in operations, finance, and project management. A former Ernst & Young professional with Finance and Accountancy degrees from USD, he drives strategy and efficiency across the company. His leadership enhances the student experience and earned recognition as one of San Diego’s top CFOs in 2018.

Hector Arteaga

Chief Academic Officer
A.I. Marketer

Hector Arteaga, CAO and CMO at BGIM, has 15+ years in marketing and a Business Management degree from SDSU. He’s managed $20M+ in ad spend and led high-performing campaigns for BGIM over the past seven years. A former education company leader and bestselling Udemy instructor, Hector ensures programs and marketing stay sharp, relevant, and student-focused.

Jordan Patersen

Director of Curriculum
A.I. Marketer

Jordan Petersen, Marketing Strategist at BGIM, has 12+ years of experience and a Marketing degree from Oregon State University. She’s managed multi-million-dollar campaigns for brands like Orangetheory, Massage Envy, and Kia Motors. Known for her hands-on consulting and sharp insights, Jordan helps clients and students turn strategy into results through engaging, action-driven sessions.

As a prospective student, you are encouraged to review this catalog prior to signing an enrollment agreement. You are also encouraged to review the School Performance Fact Sheet, which must be provided to you prior to signing an enrollment agreement.
This catalog is effective January 1, 2025 – December 31, 2025.