Our 16-week Program

This program is designed to transform aspiring entrepreneurs and business owners into digital A.I. marketing experts. Over 16 weeks, you’ll gain hands-on experience with cutting-edge tools and strategies, enabling you to build or enhance your own AI-powered digital marketing agency or bring your digital marketing in-house.

Here's the

Week 1: Course Introduction & Overview.
Average clock hours 4. Outline course expectations and objectives, introduce the team along, and the benefits of learning the skill set. Students will also create a Vivid Vision for themselves and their business.
Week 2: Funnel Components & Conversion Mapping
Average clock hours 5. Learn to identify the 5 different key components of a funnel and learn from class examples of the different steps in a funnel and how to identify each component.
Week 3: Writing Ads & Prompt Engineering.
Average clock hours 5. Identifying ad copy within an advertisement and analyzing effectiveness based on writing style, tone, and content of the copy. Students will be learn how to utilize ChatGPT in aiding their ad copy writing,
Week 4: Content
Identifying and creating content that is eye-catching and captures the attention of the audience. Students will utilize A.I. tools introduced in this week's lesson to create images and/or video to be utilized in their advertisements for latter weeks.
Week 5 FB Ads
Understanding Facebook/Meta's advertising platform, how it operates, it's rules and regulations and in-depth features within the Ads Manager. Students will learn how to set up their own advertising accounts within the platform and practice creating advertisements using components from previous weeks (Ad Copy & Content.)
Week 6: Landing Pages
Average clock hours 6. Understanding the purpose and effectiveness of landing pages. Students will be introduced to GoHighlevel platform and learn how to create landing pages and properly link them to ads created on Facebook. (A 60 day trial to GoHighlevel will be offered this week.)
Week 7 Thank You Pages & Follow Up
Average clock hours 6. Understanding the purpose and effectiveness of Thank you pages along with understanding, building out, and implementation of follow up sequences. (Specifically using email, text and voice drops.) Students will also learn how to use A.I. tools to generate these components and then build out the sequences within the GoHighlevel platform.
Week 8: Retargeting
Average clock hours 6. Understanding pixels and their integral role in retargeting ads. Students will learn how to set up custom audiences within Facebook's advertising platform based on data derived from pixels and learn how to integrate them seamlessly into their funnel.
Week 9: Midterm Check-in & Overview
Average clock hours 6. Review of previous weeks and utilizing each lesson to create a customer delivery funnel with each integral component being carefully thought out and implemented. Students will review previous lessons and go over examples in class together to further their understanding of each component and how they fit together within a funnel.
Week 10: Optimization
Average clock hours 6. Identifying and understanding common reasons why an advertisement is not performing optimally, and how to diagnose and remedy said problems. Students will review components of their funnel and gain understanding on how to recognize which component is the cause of their ad to underperform.
Week 11: Sales
Average clock hours 4. Introducing and breaking down the sales process and identifying the steps of a sale. Instructors will also cover identifying objections, and overcoming them. Example scripts and resources will be given to help with practicing these exercises. Students will also learn various concepts to efficiently converse with potential customers to stay on track for the sale, while still maintaining trust and rapport.
Week 12: Automation & Outsourcing
Average clock hours 4. Identifying tasks within a student's timeline/business that can be outsourced, eliminated or delegated and how to determine which is acceptable. Students will learn how to vet and hire a Virtual Assistant along with introduction into A.I. tools that can automate tasks as well.
Week 13: Mindset & Crafting Your Menu
Average lock hours. Review of sales process, and crafting of a "menu". (A comprehensive and detailed list of services that can be provided within their marketing skill set.) Overview of mindset as well to provide a solid foundation for building and maintaining business drive and efficiency.
Week 14: Q&A
Instructors will field in-depth questions on all previous course materials and concepts. Tech-specific questions, business structure, sales strategy, and any other pertinent content can be answered by instructors.
Week 15: Utilizing A.I. in sales
Average clock hours 4. Introducing current tools and resources available to automate various processes/tasks in the sales process.
Week 16: Course Final Review
Average clock hours 5. Review and final questions of all previous course materials.

As a prospective student, you are encouraged to review this catalog prior to signing an enrollment agreement. You are also encouraged to review the School Performance Fact Sheet, which must be provided to you prior to signing an enrollment agreement.
This catalog is effective January 1, 2025 – December 31, 2025.